Brand Design for Enchanted

For the self-care brand Enchanted For Self, I managed a wide range of creative responsibilities, including packaging design, social media, and brand guidelines. Understanding the intricacies of the Instagram algorithm for self-care brands was a unique challenge, but it allowed me to develop strategies that boosted engagement and aligned with the brand’s ethos.

I also had the opportunity to plan pop-up events and create diverse forms of media to promote the brand, ensuring every touchpoint maintained a cohesive and polished aesthetic. This project was both creatively fulfilling and an excellent lesson in balancing design consistency with strategic planning.